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A single campaign in Virtuous may have one or more campaign communications associated with it. These may all be different messaging, delivered through different channels, that are all part of one single campaign effort. For example, as part of your “Year-End Membership Drive” campaign, you may have a coordinated messaging effort that includes a teaser email (“Get Ready — Here Comes the Big Drive!”), a call to action banner on your website (“Are You a Member? Click to Join Today!”), a direct mail brochure (“Friend, Here are Six Glossy Pages About What Membership Means to You.”), an event (“Winter Membership Jamboree”), an email invite to the event (“Come Join us at Our Winter Membership Jamboree!”), and a social media blitz (“Tweet Using Hashtag #ImAMemberBecause to Tell us Your Story!”). Each of these communications supports the overall campaign, but can be tracked separately using the Virtuous Fundraising Campaigns module.
Last modified on June 5, 2026