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Segments may be the most visible aspect of the Campaign hierarchy. Just as each campaign may have one or more campaign communications, each communication may in turn have one or more segments. This allows you to tweak messaging for specific audiences, and have one version of a mailer for non-givers and another version of the same mailer for mid-level or high-end givers. Segments are also used to tie gifts to a particular campaign. When viewing gifts in Virtuous, the Segment will always be listed. Picking a segment name that clearly identifies the right campaign can be a big help when quickly scanning a contact’s donation history.
Last modified on June 5, 2026