> ## Documentation Index
> Fetch the complete documentation index at: https://docs.virtuous.org/llms.txt
> Use this file to discover all available pages before exploring further.

# Partner Program Overview

> The Virtuous Partner Program — who partners are, what we believe about partnership, and how the ecosystem helps nonprofits grow stronger donor relationships

At Virtuous, we believe growth is never a solo journey. The Partner Program is built on a simple conviction: **generosity thrives in community**. We invest in a vibrant ecosystem of partners who bring deep expertise, trusted relationships, and a shared passion for helping nonprofits grow.

Our partners aren't a channel — they're an extension of our team and an essential part of delivering responsive generosity at scale. The more connected our ecosystem becomes, the more value we can deliver to nonprofits — and the greater opportunity we have to grow together.

## What partnership looks like at Virtuous

Our commitment to partnership is grounded in three things:

| Commitment          | What it means                                                                                                                                          |
| ------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Expand reach**    | We spotlight and co-market with partners who serve the nonprofit sector with excellence — together, we reach more nonprofits who need responsive tools |
| **Increase impact** | We support integrations, referrals, and services that help nonprofits succeed in their missions                                                        |
| **Build trust**     | We operate with integrity, share honest feedback, and are intentional about who we engage and how we work together                                     |

Partnership is a two-way street. We invest in partners who invest in us — and that looks different depending on the partner type. Some partners serve as referral engines or service providers; others fill critical gaps with technology and tools that complement Virtuous. Every relationship is real and worth investing in.

## Who our partners are

The Virtuous ecosystem includes three broad partner types:

| Type                                        | What they do                                                                                                                                      |
| ------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Technology & Integration Partners**       | Build and maintain integrations that extend Virtuous through APIs, syncing data and workflows between Virtuous and other tools nonprofits rely on |
| **Service & Agency Partners**               | Fundraising consultants, creative agencies, data experts, and donor engagement strategists who help nonprofits execute on responsive fundraising  |
| **Service & Implementation (S+I) Partners** | Specialists in onboarding, data migration, and product training who deliver implementations of Virtuous to nonprofits                             |

See [Partner Types and Tiers](/virtuous/partners/partner-types-and-tiers) for the full breakdown of what each partner type does and how they engage with Virtuous and our customers.

## What partners get from the program

Whether you're a technology partner building an integration, an agency helping nonprofits with strategy, or an implementation partner delivering data migration services, the Partner Program offers:

* **The Partner Portal** — your hub for resources, requests, and program updates
* **Virtuous Academy** — product training and certifications that prepare your team to support Virtuous customers
* **Marketplace listing** — visibility to nonprofits actively seeking partners and integrations
* **Co-marketing opportunities** — joint content, webinars, spotlights, and other ways to reach the responsive fundraising community
* **A referral pathway** — programs and processes for sending leads to Virtuous (and vice versa)
* **Direct support** — a Partner Manager who knows your business and connects you with the right people at Virtuous

For the specific resources available, see [Partner Resources](/virtuous/partners/partner-resources).

## The two paths into the program

Most partners join the program in one of two ways:

| Path                                 | How it works                                                                                                                                          |
| ------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Apply through the Partner Portal** | The self-service path — submit an application, our team reviews for fit, and approved partners receive welcome resources and onboarding               |
| **Direct outreach from Virtuous**    | When we identify a strong fit based on customer demand, ecosystem alignment, or strategic opportunity, our team reaches out to start the conversation |

Both paths lead to the same program — the difference is just how the conversation starts. See [Becoming a Partner](/virtuous/partners/becoming-a-partner) for what to expect from the application and onboarding process.

## For technology partners specifically

If you're building an integration with Virtuous, the [Integration Pathway](/virtuous/partners/integration-pathway) is the canonical workflow — from initial application through MNDA, sandbox access, development, validation, and marketplace listing. That page walks through every step.

The Integration Pathway pairs with the product-specific API documentation:

<CardGroup cols={3}>
  <Card title="CRM+ API" href="/crm/overview">
    The donor data platform — Contacts, Gifts, Transactions, Pledges, Recurring Gifts.
  </Card>

  <Card title="Raise API" href="/raise/overview">
    The donation platform — Donors, Gifts, Donation Forms, Campaigns.
  </Card>

  <Card title="Volunteer API" href="/volunteer/overview">
    The volunteer management platform — Users, Projects, Groups, Forms, Participations.
  </Card>
</CardGroup>

## Where to go next

<CardGroup cols={2}>
  <Card title="Partner Types and Tiers" icon="diagram-project" href="/virtuous/partners/partner-types-and-tiers">
    The three partner types in detail and how the tiered program structure works.
  </Card>

  <Card title="Becoming a Partner" icon="door-open" href="/virtuous/partners/becoming-a-partner">
    The application process — how to apply, what we review, and what happens next.
  </Card>

  <Card title="Integration Pathway" icon="route" href="/virtuous/partners/integration-pathway">
    The end-to-end workflow for technology and integration partners.
  </Card>

  <Card title="Partner Resources" icon="toolbox" href="/virtuous/partners/partner-resources">
    The Partner Portal, Academy, Marketplace, referral program, and support contacts.
  </Card>
</CardGroup>
