This page shows how campaign planning flows through outreach channels into contact engagement — and ultimately into gift attribution.
Campaign planning
A campaign is the top-level initiative. It breaks into communications (channels) and then segments (recipient groups). The segment is the link back to giving — every gift carries a SEGMENT_KEY that traces it to the campaign that solicited it.
Outreach channels
Campaigns deliver outreach through two primary channels — email and events. Both connect back to contacts, and contact engagement ultimately drives giving.
Last modified on May 22, 2026
