The resources available to Virtuous partners — the Partner Portal, Virtuous Academy, Marketplace, referral program, co-marketing opportunities, and how to get support
The Virtuous Partner Program provides a set of resources designed to help you succeed — whether you’re building an integration, delivering implementations, or providing services to nonprofits. This page is the index: what’s available, how to access it, and when to use it.
The Partner Portal is your primary hub for the program. It’s where you:
Access program resources, templates, and assets
Submit requests (co-marketing, customer escalations, new integrations)
Manage your marketplace listing
See program announcements and updates
Find the latest sales enablement and customer-facing materials
How to access: Approved partners receive Partner Portal credentials as part of onboarding. If you’re already a partner and need access (or need to add team members), reach out to your Partner Manager.
Virtuous Academy is the platform’s training environment — courses, certifications, and ongoing education that prepare you and your team to support Virtuous customers effectively.
Encouraged; demonstrates product knowledge to customers
Service & Implementation (S+I) Partners
Required — implementation team members complete relevant certifications before delivering implementations
S+I partners specifically rely on Academy certifications as a customer-facing credential. The certification process validates your team’s expertise, which matters to nonprofits choosing an implementation partner.
The Virtuous Marketplace is where nonprofits discover partners and integrations. Your marketplace listing is often the first impression a potential customer has of your offering.
The referral program is a key part of the partner ecosystem. Partners refer nonprofits who may be a good fit for Virtuous; Virtuous refers nonprofits looking for partner services and integrations. Both directions are valuable.
If you’re working with a nonprofit who might benefit from Virtuous, you can refer them:
How to refer
When to use it
Submit a lead through the Partner Portal
The standard, trackable path
Email your Partner Manager directly
When context is needed or relationships are involved
Make a warm introduction
When you’re sharing the Virtuous team with someone who’s already a contact
The leads that work best are warm or qualified — there’s interest in evaluating CRM, an intro has been made, or there’s clear timing. We follow up promptly and keep you in the loop based on your preference.
The referral program offers commission for qualifying referrals. Specifics — including the commission rate, payout cadence, and eligibility — are documented in the partner agreement and discussed with your Partner Manager. Not all partner types are commission-eligible; some consultants or agencies operate under non-commission referral arrangements.If you don’t have a Referral Agreement on file and would like to participate in the commission program, talk to your Partner Manager — they’ll walk you through the process.
We also refer nonprofits to partners when there’s a fit. Common scenarios:
A customer needs an implementation partner — we route to qualified S+I partners
A customer is looking for fundraising strategy help — we route to relevant service partners
A customer needs a specific integration that exists in the marketplace — we point them to the listing
Active partners (those engaged in the program with current marketplace listings and current contact information) get more referrals than inactive ones. Visibility within Virtuous and presence in the marketplace both matter.
Co-marketing typically starts with the GTM Worksheet during onboarding (see below) — that’s where we discuss what activation plays make sense. Once you’re in the program, you can:
Mention specific co-marketing interest in conversations with your Partner Manager
Respond to opportunities mentioned in the monthly partner newsletter
Propose ideas — partners often know their audience and customers better than we do, and the best content often originates with the partner
Marketing collaboration isn’t just for the highest-tier partners. Every partner type can engage in some form of co-marketing.
Best Practices — cross-cutting patterns for production-grade integrations
Start with the relevant product’s Overview, then dive into Concepts before workflows. The Integration Recipes are particularly useful for partners building common integration shapes.
For platform status (outages, scheduled maintenance) and changelog (API updates, new features), check the relevant product’s Changelog page or the platform-wide status page if available.
