Partner types
Every partner falls into one of three broad types based on the work they do. These aren’t mutually exclusive — some partners span multiple types — but most have a primary focus.Technology & Integration Partners
Technology partners extend the functionality of Virtuous through integrations. They build and maintain connections between Virtuous and other tools nonprofits rely on — email marketing platforms, payment processors, event management systems, accounting software, marketing automation, and more. What they do:- Build or maintain API-based integrations with Virtuous (CRM+, Raise, or Volunteer)
- Work with mutual customers to support data flows and workflows
- Get listed in the Virtuous Marketplace so nonprofits can discover their integration
- Participate in co-marketing around integration value
Service & Agency Partners
Service and agency partners help nonprofits succeed in their fundraising and engagement work. They provide expertise rather than technology — strategic guidance, creative execution, data analysis, and ongoing program support. What they do:- Fundraising strategy and planning
- Campaign execution (creative, copy, timing, segmentation)
- Data audits or segmentation analysis
- Responsive planning and donor engagement coaching
- Major donor strategy, mid-level giving programs, recurring giving optimization
Service & Implementation (S+I) Partners
S+I partners specialize in onboarding, data migration, and product training. They work alongside the Virtuous team — and sometimes directly with customers — to deliver Virtuous to nonprofits. What they do:- Full or partial implementations of Virtuous (CRM+ and Raise)
- White-glove data migration from legacy systems
- Post-go-live training and adoption support
- Custom configuration aligned with the customer’s fundraising strategy
Partner tiers
Beyond type, partners are grouped into one of three tiers based on engagement, alignment with strategic goals, and contribution to the ecosystem:How tiering works
Tiers are reviewed periodically based on:- Engagement — active program participation, certifications completed, co-marketing collaboration
- Impact — demonstrated value to mutual customers; referrals and joint wins
- Alignment — fit with Virtuous’s responsive fundraising vision and product roadmap
What changes between tiers
Higher tiers typically unlock:- More prominent marketplace placement
- Increased co-marketing investment (spotlights, webinars, content collaboration)
- Earlier access to roadmap conversations and product previews
- Priority for joint customer success initiatives
- Greater visibility in Virtuous’s go-to-market motions
Combining type and tier
A partner’s type tells nonprofits what they do; a partner’s tier reflects the depth of their engagement with Virtuous. A Service & Agency partner can be Partner Plus; a Technology partner can be Partner. Both dimensions matter, and they describe different things.
For nonprofits browsing the Virtuous Marketplace, both dimensions help them choose the right partner — the type tells them what kind of work the partner does; the tier signals the depth of the partner’s relationship with Virtuous.
How to grow within the program
Whether you’re starting at the foundational tier or already operating at a higher tier, the pathway forward is consistent:
Your Partner Manager will help you identify the activities that fit your business and your customers — every partner’s path looks a little different.
Where to go next
Becoming a Partner
The application and onboarding process for new partners.
Integration Pathway
The end-to-end workflow for technology and integration partners.
Partner Resources
The Partner Portal, Academy, Marketplace, and other program resources.
Partner Program Overview
The program’s philosophy and the ecosystem overview.