What partnership looks like at Virtuous
Our commitment to partnership is grounded in three things:| Commitment | What it means |
|---|---|
| Expand reach | We spotlight and co-market with partners who serve the nonprofit sector with excellence — together, we reach more nonprofits who need responsive tools |
| Increase impact | We support integrations, referrals, and services that help nonprofits succeed in their missions |
| Build trust | We operate with integrity, share honest feedback, and are intentional about who we engage and how we work together |
Who our partners are
The Virtuous ecosystem includes three broad partner types:| Type | What they do |
|---|---|
| Technology & Integration Partners | Build and maintain integrations that extend Virtuous through APIs, syncing data and workflows between Virtuous and other tools nonprofits rely on |
| Service & Agency Partners | Fundraising consultants, creative agencies, data experts, and donor engagement strategists who help nonprofits execute on responsive fundraising |
| Service & Implementation (S+I) Partners | Specialists in onboarding, data migration, and product training who deliver implementations of Virtuous to nonprofits |
What partners get from the program
Whether you’re a technology partner building an integration, an agency helping nonprofits with strategy, or an implementation partner delivering data migration services, the Partner Program offers:- The Partner Portal — your hub for resources, requests, and program updates
- Virtuous Academy — product training and certifications that prepare your team to support Virtuous customers
- Marketplace listing — visibility to nonprofits actively seeking partners and integrations
- Co-marketing opportunities — joint content, webinars, spotlights, and other ways to reach the responsive fundraising community
- A referral pathway — programs and processes for sending leads to Virtuous (and vice versa)
- Direct support — a Partner Manager who knows your business and connects you with the right people at Virtuous
The two paths into the program
Most partners join the program in one of two ways:| Path | How it works |
|---|---|
| Apply through the Partner Portal | The self-service path — submit an application, our team reviews for fit, and approved partners receive welcome resources and onboarding |
| Direct outreach from Virtuous | When we identify a strong fit based on customer demand, ecosystem alignment, or strategic opportunity, our team reaches out to start the conversation |
For technology partners specifically
If you’re building an integration with Virtuous, the Integration Pathway is the canonical workflow — from initial application through MNDA, sandbox access, development, validation, and marketplace listing. That page walks through every step. The Integration Pathway pairs with the product-specific API documentation:CRM+ API
The donor data platform — Contacts, Gifts, Transactions, Pledges, Recurring Gifts.
Raise API
The donation platform — Donors, Gifts, Donation Forms, Campaigns.
Volunteer API
The volunteer management platform — Users, Projects, Groups, Forms, Participations.
Where to go next
Partner Types and Tiers
The three partner types in detail and how the tiered program structure works.
Becoming a Partner
The application process — how to apply, what we review, and what happens next.
Integration Pathway
The end-to-end workflow for technology and integration partners.
Partner Resources
The Partner Portal, Academy, Marketplace, referral program, and support contacts.