Partner Program Overview - Virtuous API Docs

At Virtuous, we believe growth is never a solo journey. The Partner Program is built on a simple conviction: generosity thrives in community. We invest in a vibrant ecosystem of partners who bring deep expertise, trusted relationships, and a shared passion for helping nonprofits grow. Our partners aren’t a channel — they’re an extension of our team and an essential part of delivering responsive generosity at scale. The more connected our ecosystem becomes, the more value we can deliver to nonprofits — and the greater opportunity we have to grow together.

What partnership looks like at Virtuous

Our commitment to partnership is grounded in three things:

Commitment	What it means
Expand reach	We spotlight and co-market with partners who serve the nonprofit sector with excellence — together, we reach more nonprofits who need responsive tools
Increase impact	We support integrations, referrals, and services that help nonprofits succeed in their missions
Build trust	We operate with integrity, share honest feedback, and are intentional about who we engage and how we work together

Partnership is a two-way street. We invest in partners who invest in us — and that looks different depending on the partner type. Some partners serve as referral engines or service providers; others fill critical gaps with technology and tools that complement Virtuous. Every relationship is real and worth investing in.

Who our partners are

The Virtuous ecosystem includes three broad partner types:

Type	What they do
Technology & Integration Partners	Build and maintain integrations that extend Virtuous through APIs, syncing data and workflows between Virtuous and other tools nonprofits rely on
Service & Agency Partners	Fundraising consultants, creative agencies, data experts, and donor engagement strategists who help nonprofits execute on responsive fundraising
Service & Implementation (S+I) Partners	Specialists in onboarding, data migration, and product training who deliver implementations of Virtuous to nonprofits

See Partner Types and Tiers for the full breakdown of what each partner type does and how they engage with Virtuous and our customers.

What partners get from the program

Whether you’re a technology partner building an integration, an agency helping nonprofits with strategy, or an implementation partner delivering data migration services, the Partner Program offers:

The Partner Portal — your hub for resources, requests, and program updates
Virtuous Academy — product training and certifications that prepare your team to support Virtuous customers
Marketplace listing — visibility to nonprofits actively seeking partners and integrations
Co-marketing opportunities — joint content, webinars, spotlights, and other ways to reach the responsive fundraising community
A referral pathway — programs and processes for sending leads to Virtuous (and vice versa)
Direct support — a Partner Manager who knows your business and connects you with the right people at Virtuous

For the specific resources available, see Partner Resources.

The two paths into the program

Most partners join the program in one of two ways:

Path	How it works
Apply through the Partner Portal	The self-service path — submit an application, our team reviews for fit, and approved partners receive welcome resources and onboarding
Direct outreach from Virtuous	When we identify a strong fit based on customer demand, ecosystem alignment, or strategic opportunity, our team reaches out to start the conversation

Both paths lead to the same program — the difference is just how the conversation starts. See Becoming a Partner for what to expect from the application and onboarding process.

For technology partners specifically

If you’re building an integration with Virtuous, the Integration Pathway is the canonical workflow — from initial application through MNDA, sandbox access, development, validation, and marketplace listing. That page walks through every step. The Integration Pathway pairs with the product-specific API documentation:

CRM+ API

The donor data platform — Contacts, Gifts, Transactions, Pledges, Recurring Gifts.

Raise API

The donation platform — Donors, Gifts, Donation Forms, Campaigns.

Volunteer API

The volunteer management platform — Users, Projects, Groups, Forms, Participations.

Where to go next

Partner Types and Tiers

The three partner types in detail and how the tiered program structure works.

Becoming a Partner

The application process — how to apply, what we review, and what happens next.

Integration Pathway

The end-to-end workflow for technology and integration partners.

Partner Resources

The Partner Portal, Academy, Marketplace, referral program, and support contacts.

​What partnership looks like at Virtuous

​Who our partners are

​What partners get from the program

​The two paths into the program

​For technology partners specifically